Hey guys! I feel like I see this question a LOT and I also answer it a lot. I literally typed a NOVEL in a FB group regarding this and wanted to share here too.
Should I mix my client and personal work on one Instagram account or should I have two separate accounts, one for personal work and one for client work?
I think you can totally do it either way. There’s no right or wrong. I would suggest to keep it as balanced as possible. It does feel odd to me when someone is 99% personal and then BAM! there’s a picture of people I’ve never seen before.
But if your followers are used to the mix, it won’t feel odd.
Because you can now “link” via the @ in your profile, it’s easy for people to find your business account if they like your personal work.
If you choose to go separate, I would ABSOLUTELY use Stories on your personal account to let people know that you take clients. Have a Story Highlight called “Clients” or “Client Work.” You can repost images from your Client/Business account there easily (it links it back to your client work account too). Be sure to include all of those in your Client Work Story Highlight.
You could also have a special day where your followers can expect you to post client work. Call it “Client Fridays” or something. As long as people know what to expect, it works. Like I mentioned, the only time it feels odd is when it’s totally out of character for someone to post clients.
Also bear in mind that hiring a photographer is a very personal thing… You’re working closely with a photographer, often in your home, often with your children. So, the “know, like and trust” factor is huge here! I’d feel much more comfortable hiring a photographer to come into my home and photograph my kids IF I’ve seen pictures of her before, I’ve seen pictures of her kids before, if I know she’s a decent human being… So, don’t worry about putting yourself out there. I think people will feel a connection with you and want to work with you.
It’s very hard to build connection on a business page where 100% of the work is strangers…. You have to infuse YOU into your account somehow.
Now, if you’re all “but Amanda, my account IS 100% clients!!!” Ok, now here’s where your captions are critical! I’m gonna steal this from Jenna Kutcher because I agree 100% and it’s a fabulous example. If you post an image of a bride outside the church on a pretty day, waiting to go in and get married…. And your caption is:
“This beautiful bride waiting to go walk down the aisle.”
BORING. I can see that. That is NOT a compelling caption! I don’t feel any compelling reason to engage with that unless the picture is out of this world amazing.
But, how about this caption,
“These are my favorite moments as a wedding photographer… This beautiful bride was having a quiet moment before the biggest moment of her life and all I could think of was how nervous and excited I was before my own wedding. I remember looking at my dad, tears in my eyes, and more terrified and excited than I’ve ever been, all at the same time. What about you? Do you remember those moments just before you walked down the aisle? What were you thinking about?”
Ok – so I went a bit overboard, but do you see the difference? I told a story about ME, from my point of view. That’s more compelling than a bland description of the picture. I asked a question – a question that probably every happily married woman would love to answer! (Now, you may get a disgruntled “I was having second thoughts and should have trusted my gut not to marry that bozo!” but still, that’s kinda funny…and counts toward engagement, so hey?
So, in conclusion – you can do whatever suits you. But think about some of the tips above and how your followers will receive what you post.
Any thoughts? Comment below or send me a DM @photographerhack on the ‘gram.